Magento is a commerce platform for creating, managing and maintaining eCommerce websites. It is one of the world’s most prominent eCommerce platforms. Adobe Commerce and Magento Open source stands out from the competitors due to its high scalability and customizability. It is a perfect solution for B2B and B2C businesses.
Magento has a wide range of customization options, not only in layout but also in integrations and extensions. With the help of a good team of developers, you may get a truly unique store tailored to the needs of the industry. The sky is the limit.
See which companies use Magento.
Which companies use Magento?
It may seem that popular brands on the market will choose dedicated solutions created by their development teams. However, they often bet on Magento (Adobe commerce or Open Source version). Here is a list of companies that use the Magento engine:
KitKat – Brasil
KitKat Chocolatory’s is the first online store and Nestlé’s first D2C (Direct to customer) omnichannel.
They used Magento to construct a unique layout project. The business has a distinct, one-of-a-kind design that is full of animation. The flexibility of Magento also allowed the purchasing process to look a bit different than the traditional one because we have the “Pick and Mix” options. The customer first selects the kind of box, followed by the items that will fill the box, all in an excellent graphic style.
An additional advantage from the UX perspective is that editing the summary at the checkout doesn’t require going back to the previous pages. They also create the gamification system and the loyalty program: “Break Society”.
Olympus
Source: shop.olympus.eu
A global photography equipment company needed a consistent solution for all the countries in which they operate. Magento’s multilanguage feature not only made it possible to adjust the language but also prices and offers. In countries where sales are not available, the store has an online showroom.
Related products are matched intelligently so that incompatible products with a specific camera model are not displayed.
Asus
Source: sg.store.asus.com
Asus decided to combine a B2C store with a B2B store and simplify distributions to resellers. They used the Magento capabilities to integrate resellers’ and distributors’ systems with Adobe Commerce.
It allowed them to introduce an affiliate program that automatically makes payments, the sales commission. According to the company’s data, they increased their revenues by over 50%.
Burger King
Sources: www.bk.com
Adobe – case study
Burger King bases its business model on franchises. Creating a platform for ordering products was associated with the challenge of integrating multiple suppliers and processing a large amount of information. The Burger King platform can handle over 2,000 orders at peak times. Therefore, scalability played a significant role here. The Magento has been integrated with the restaurant chain’s route planning systems, which provides logistics and time management data throughout the delivery process. The intuitive interface allows for quick training of employees. The platform has also been migrated from the Magento 2 version to the Adobe Commerce version.
Therefore, scalability played a significant role here. The Magento has been integrated with the restaurant chain’s route planning systems, which provides logistics and time management data throughout the delivery process.
The intuitive interface allows for quick training of employees. The platform has also been migrated from the Magento 2 version to the Adobe Commerce version.
This Italian luxury clothing brand also used the platform provided by Adobe. The Quick buy solution has been implemented in the project, i.e. the possibility of immediate purchase using PayPal from the product list.
“What’s my size?” is another solution introduced thanks to the flexibility of Magento, which allows you to improve the customer experience. After entering information about himself, the customer will receive information on the size of the product for himself.
Coca-Cola has decided to start D2C e-commerce. They chose Magento- Adobe Commerce as their platform. The site is designed to focus on personalization.
Omega Watches
Source: www.omegawatches.com
They obtained a minimalist, transparent design on Magento. Very synthetic and harmonious with the brand. The e-shop is treated here as a showroom for all salons, not typical e-commerce. A customer who wants to buy a product can search for a location where the watch is available. The system automatically suggests the nearest stores in the area (including both own stores and third-party stockists).
Land Rover
Source: www.landrover.com
It is another company that sells on a global scale. The Magento platform made it possible to broaden the functionality of the store. At the start, the region is selected, which redirects to the appropriate version of the store (right language and offer). The Land Rover e-shop has extensive categories and a number of custom product features.
The Magento model modification module allows you to change the colours, versions of components, and extra accessories on the items. The visual changes are instantly visible on the car’s packshot. Some of the elements also have video options, which allow the client to learn more about the product.
Helly Hansen
Source: www.hellyhansen.com
In 2017, the company decided to change to Adobe Commerce mainly because the WordPress solution hardly scaled for other languages for global brands. The site mainly focused on seamless delivering products and transferring knowledge to customers.
Wacom
Sources: www.wacom.com
Adobe – case study
Globally, the platform serves regional e-commerce shops.
The company said it saw a 50% increase in conversion rates after switching to Adobe Commerce. They also declare an increase in revenues by 25%.
We had the opportunity to implement custom Magento stores ourselves. An example here is VINIFY, we have introduced many amenities there for the customers, but also for stock management.
For importers and logistics professionals, we have developed a sophisticated inventory management algorithm. We have thus included a feature that informs importers about the need to order goods to maintain smooth deliveries when a number of bottles drop under a fixed number.
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Companies that use Magento
Conclusion
Both versions of Magento (Magento Open Source & Adobe Commerce) give you a lot of space to experiment with the functions and appearance of the website. Each of the above examples proves how much you can tailor a store to your specific needs. You aren’t limited by the fact that you have chosen Magento. You can still have a store tailored to your business.
The platform is still being developed and brings together a large, active community. Therefore, it ensures that you don’t get stuck with an outdated store that no one can help you update.
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Wow, I didn’t expect such big companies to use it.