Wix was created by an Israeli firm, Wix.com Ltd. Wix allows you to create various websites using a drag-and-drop interface, such as business, online retail, photography, music, events, blogs, portfolios, and so on.

Magento has become one of the most popular e-commerce solutions when starting an online business. It is a part of Adobe Experience Cloud and is created in PHP.

WIX vs Magento


WIX – To access Wix, users must pay a monthly fee ranging from $16.16 to $39.91. Wix also provides us with a 14-day free trial to test and assess the performance of their eCommerce platform.

Magento – Adobe offers the Magento open source and Adobe Commerce plan, in which the price changes depending on the revenues. Nevertheless, the implementation Open Source version will involve development costs, which start at about $ 18,000. The platform requires an enormous contribution to the start, which may result in the growth of e-commerce.

WIX vs Magento

Payments integration

WIX supports over 50 payment methods, including Stripe, PayPal, Square, Wirecard, 2Checkout, Moolah, Braintree, WorldPay, Fat Zebra, Leumi Card, and many more. It even has its own payment system, Wix Payments, to expedite transactions.

Magento ready payments gateways list is shorter. It accepts common payment channels such as PayPal and Braintree but does not accept CyberSource or WorldPay. The good news is that you can easily connect to a payment gateway that is not on the list by installing the appropriate extension. Additionally, Magento provides more solutions for selling worldwide.

WIX vs Magento


WIX has over 200 applications and add-ons available (both free and premium). Wix stores have a variety of features, ranging from simple to complex, such as live chats, pop-ups, social network integrations, discounts, and so on. The disadvantage of Wix is the inability to add/create custom ones on the e-commerce shop.

Magento has a massive edge in this area, with over 5,000 applications and add-ons. Accounting & Finance, Marketing, Content & Customization, Customer Support, Payments & Security, Analytics, Sales, Shipping & Fulfillment, and Site Optimization are among them. Even if these modules are not created by Magento, they all come from trusted plugin vendors and must adhere to stringent guidelines and code standard testing. If none of the available extensions entirely match your requirements, you may request a bespoke module from Magento developers.

WIX vs Magento


WIX Commerce includes SEO functionality. They are known as Wix SEOs, and they are sufficient to define some basic settings.

Magento platform is well-suited to SEO. Even in open source, store owners have extensive control over SEO elements such as robots, sitemap, txt XML, redirects, metadata, and many more things. SEO functionalities can be additionally expanded with plugins.

WIX vs Magento

Advantages and disadvantages in brief

WIX ProsπŸ‘

  • User-friendly and adjustable, allowing users to personalise their website without any technical experience.
  • It has a drag-and-drop interface and is competitively priced.
  • Wix’s ADI version is user-friendly and ideal for individuals who are newbies to website building.
  • 800+ pre-built layouts for diverse implementations in a variety of industries.

WIX Cons πŸ‘Ž

  • The number of applications and integrations is quite restricted. Furthermore, it lacks powerful eCommerce and marketing tools.
  • In certain nations, the availability of POS is limited.
  • Once the website is running, users can not change the web template.
  • Your Wix-built website’s mobile interface is not entirely responsive.
  • The website loading speed has not been optimised for the best user experience.

Magento Pros πŸ‘

  • Come in a number of versions (including open source), allowing it to fulfil the individual needs of diverse company types.
  • Sturdy, modular, and scalable. You get all you need to build a strong and fully functional online store.
  • The Magento Open-source version is completely customisable. You can modify the source code in any way you see fit.
  • If you don’t want to design your store from scratch, there are plenty of ready-made themes available on the internet (including free ones).
  • A significant part of the eCommerce community is Magento experts.
  • Highly mobile-friendly

    Magento Cons πŸ‘Ž

    • Even though Magento comes in many different versions and its open-source version is free, the overall cost of developing a Magento-based website is still high for small companies.
    • Without development experience or a specialist team, open-source versions will be almost impossible to launch.

    Some statistics

    According to data from similartech.com (September 2022), more websites were created on WIX than on Magento technology. However, Magento wins if we include how many websites are in the top 10K and the top 1 million sites. No wonder, large brands like Coca-Cola and Olympus often use Magento.

    Read: Which popular companies use Magento?

    Source: www.similartech.com

    WIX vs Magento 2


    The choice between WIX eCommerce vs Magento 2 depends on what you are looking for in an e-Commerce platform. Magento has more features than WIX, and it also has more flexibility when it comes to design options. If you need a quick solution and have a limited budget to launch (don’t want to hire a development company), the WIX eCommerce may be good for you. However, if you are planning growth, your business better starts from Magento Open Source.


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