A smartphone is currently the most popular device. 75% of respondents use it during online shopping. Right behind it is a laptop- 73% of respondents use it. Other devices scored below 50%. The smartphone wins in the youngest group of respondents, with 92% of responses.

72% of respondents who have ever shopped online using mobile devices have encountered difficulties in this process.
The most difficult problems are the inconvenient filling forms and the mismatch between websites and the devices displaying them. In the context of the growing popularity of shopping via smartphones, this may be an increasingly important problem.

People up to 24 years of age more often mention the problem of “no mobile app” and “too slow internet connection”, while people over 50 have issues with “too small letters”. 

How can you handle problems on mobile devices and increase conversions?

Shopping via mobile devices is the most popular form, especially in the youngest group. So it is crucial to provide a positive consumer experience on these devices. Here are some tips on How you can fix common problems:

Poorly designed forms

Poorly designed forms – underneath this answer, there may be poorly designed and unclear forms. For example, you put a drop-down list of shipping countries. Customer scroll through a long list to find what they want.
Or your forms have unclear questions, and the user is confused.

Solution: Check how your forms look on mobile devices. Please make sure they are large enough or have hint options. Also, ensure you use simple language and be precise in your questions.

The layout is not responsive to mobile

The display proportions of smartphones are different from desktops or laptops. Because they are smaller, mobile devices are not able to display as much content as the desktop. Even though mobile devices are becoming more popular every year, it is possible to find websites that are not adapted. Solution: Take care of RWD (Responsive Web Design). Make your website look perfect on any device. If you don’t have the proper skills, hire the specialists that redesign your website. Mobile users will be more satisfied with the site experience, which can increase conversion.

Too slow internet connection

Too slow internet connection was reported by 28% of the research group in Gemius research. You can suspect that most of the users indicated this option because the page was loading slowly. However, this does not always mean a poor internet connection. Sometimes the website takes up too many resources.

Solution: Of course, you can’t do anything if the user connection is weak, but you can optimize the website well to load faster. It’s extremely significant on mobile devices. You can resize images, utilize caching, and Merge JavaScript and CSS to speed up your website.
Test the Page Speed here: pagespeed.web.dev

Too small letters

Accessibility for everyone is one of the key aspects of good e-commerce. Users differ in terms of their characteristics and needs. Remember that your consumer base may include elderly individuals and persons with visual impairments, for whom page readability is critical.

Solution: Check readability on different devices and make sure it’s okay. Especially make sure the conversion elements are accessible. Consider adjusting your website to Web Content Accessibility (WCAG 2.1.) For example, add the option of manually resizing text.

Issues with payments

Nothing frustrates the user more than being unable to complete the purchase in the last step. Properly functioning payments are crucial in e-commerce. If they don’t work, your shop will lose conversions no matter how amazing the rest of the UX is.

Solution: Provide a proven payment gateway vendor. Perform regular payment method performance tests.

No mobile app

People love apps. They’re convenient, always on the phone, and usually offer more options than regular websites. No wonder many users expect them. That’s why some customers may be put off by the lack of a shop app, specifically if the website performs poorly on smartphones.

Solution: Survey your clients, and check if your clients expect the application. If your budget is tight, think about upgrading the mobile version of the site. Take care of responsivity and optimization. This way, you will provide your customers with a decent alternative.

Too complicated shopping process

According to research, from year to year, people lose the ability to focus on one thing for a long time. Therefore, website and application designers strive to create in such a way that the user does not have to think when using the product. Everything should be natural and friendly to him. Too long and complicated purchasing process may discourage him from buying or brand and, as a result, reduce store conversions.

Solution: Make a UX audit of your website. Check if your website navigation, filtration, product page and checkout are user-friendly. Consider One-step checkout if you are using multi-step checkout. It may turn out to be more efficient in your case.

Read Multi-step vs One-step checkout. What’s better for ecommerce?

No convenient payment methods

Each user has their habits, also when it comes to payment methods. It can be Apple Pay, Paypal, credit card or BNPL. X is the most convenient method for them, and they may be disappointed if the store doesn’t provide them. Solution: Analyse the competition. Know what are the most willingly chosen payments by customers. After research and analysis, develop your store.

Want to start a project?

B4SPOT team will be excited to take your ideas into action. Please contact us right away to discuss your journey.

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie nameActive

Privacy Policy

At B4SPOT, accessible from https://b4spot.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by B4SPOT and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in B4SPOT. This policy is not applicable to any information collected offline or via channels other than this website.


By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

How we use your information

We use the information we collect in various ways, including to:
  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Log Files

B4SPOT follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, B4SPOT uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of B4SPOT. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on B4SPOT, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that B4SPOT has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

B4SPOT's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. B4SPOT does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.
Save settings
Cookies settings