Magento is a sales platform. Work on the first version of this platform started in 2007 and was completed a year later. In turn, Magento 2 was launched in 2015. In 2018, Magento was acquired by Adobe. Magento 2 Open Source (previously Magento Community) has everything you need to begin selling. You can receive an e-store with basic features that you can develop. Adobe Commerce (previously Magento Enterprise) is an extended, premium alternative. It’s an all-in-one cloud solution, simple to set up and loaded with additional integrated capabilities to accelerate sales.

Why Magento 2 is worth considering?

Magento Open Source and Adobe Commerce have several key advantages over competitors in the market. Here is a list of reasons why Magento 2 is a good choice:

why magento 2

Scalability of Magento

The Magento platform provides a huge level of scalability. A store built on Magento will work well regardless of the assortment size or traffic. So, if you develop your store, its popularity and the number of products offered will increase, and then you won’t need to change the platform. Good optimization is enough and the platform will still work without complaints and without lags.

Multi-website setup in one place

This is perhaps the most important feature in Magento. Do you want to run a store in several languages or have space for B2B and B2C customers? The Magento platform allows you to manage multiple stores from one dashboard. This is a great convenience that will allow you to optimize the time spent on handling e-stores.

Magento SEO performance

Magento provides a lot of built-in SEO optimization tools and mechanisms that automate the creation of metadata.  Many people believe that the Magento shop helps to position itself, for example, through proper URLs address structure. Remember to choose an experienced partner who will be able to use this Magento functionality.

High customizability of design in Magento

The platform will easily allow you to adjust ready-made templates to your needs. Layouts are user-friendly, very intuitive and look good on a variety of devices, from mobile to desktop. If the extensive customization functions of pre-made layouts aren’t enough for you, developers can implement an individual project prepared by a UX/UI designer.

Full freedom: plenty of plugins and integrations

Magento allows you to customize not only the appearance but the entire system. Developers can extend your store with additional integrations and functions. They can also introduce custom inventory rules or change the checkout system (e.g., make tailored checkout steps for your business). The sky is the limit 😉.

Great Inventory Management in Magento

The platform also allows you to manage the goods in your store’s inventory. The Inventory Management extension installs together with Magento Open Source and Adobe Commerce and you get all the features and options for Single and Multi-Source merchants to manage product quantities and stock for sales channels. In Adobe Commerce, these functions are even more extensive.

In smaller and medium-sized businesses, Magneto Inventory Management (Magento 2 Stock) can perform the functions of PIM (Product Information Management).

Established position on the market

Big companies such as Ford, Coca-Cola, P&G, and Moschino use Magento. Why does it matter? It may ensure that the platform’s growth continues as market leaders pick it. You won’t be trapped with an outdated e-store exposed to cyber-attacks. Magento also has a very committed community that is dedicated to helping users. Thanks to this, if something is not clear to you how it works, there is a good chance that someone will help you.

Security

The digital world is full of fraudsters and hackers. People want to be certain that none of their personal information will be lost or misused in any way. That is why it is essential to prioritise security. Adobe takes care of security by constantly making new updates to strengthen security.

Some cons of Magento

Without programming knowledge, a store is almost impossible to implement by the average person. The advantage of being able to widely configure the platform becomes a disadvantage if we have a limited budget and want to set up the store ourselves.

Once implemented, the rich functionality in the dashboard can also be overwhelming. But the admin panel is user-friendly so you can learn to use it quickly.

Which Magento version should you use?

Regardless of whether you choose Magento Open Source or Adobe Commerce, it is best to always use the latest version. Currently, it is the Magento 2.4.4 version. Platform updates support its security; they fix bugs and have essential platform enhancements.

Try Magento

Magento 2 platform bring new opportunities to your business.

What if you choose Magento 2 Open Source but in the future want more?

If you choose the free version of Magento to start with, there is nothing to prevent you from migrating to the enterprise version: Adobe Commerce. It is a simpler and less costly process than migrating from a completely different platform. Adobe has created documentation for developers on how to properly perform such operations.

Conclusion

In answering the question in short, “Why is Magento 2 a good choice?” it’s because the platform can grow with your business. If you want a comprehensive, all-in-one, highly configurable solution with more built-in capabilities than you can imagine, Magento is a good option. Remember that you will need people with appropriate experience in eCommerce implementations to make the platform work as efficiently as possible. 

Want to start a project?

B4SPOT team will be excited to take your ideas into action. Please contact us right away to discuss your journey.

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